Main Line Times building goes on market
December 05, 2011
Since Nov. 1, 1930, the Main Line Times has been delivered to the homes of countless Main Liners. The publication started first as a daily out of the Times building in Suburban Square, then moved to its current offices at 311 Lancaster Ave. in Ardmore in 1948.
Fast-forward to today and we are delivering the news not only in print but through our Digital First initiative to accommodate Main Liners’ busy lives. On our Web site, www.mainlinemedianews.com, we aren’t a weekly but a daily source of local and regional news that we provide through stories, videos, photos, blogs and social media like Facebook and Twitter. We recognize our audience now demands the news when they want it and on the device they prefer. That’s why our online audience is growing, with hundreds of thousands of page views every month.
Because of the changes in our industry, we are investing in the way we deliver the news, while consolidating and re-evaluating other aspects of the business.
That includes the building we call home.
Yes, 311 E. Lancaster Ave. is for sale. No, we’re not going out of business. We are, however, in the market for new home headquarters here on the Main Line.
The truth is we are a much different operation than we used to be, and the sprawling building that now houses our editorial, advertising and circulation offices is simply too big for us.
That’s why the 25,000-square-foot structure that sits on more than an acre is for sale.
While part of the move is unquestionably the fact that the current building is too large, another big issue is our visibility in the community.
As part of the new Digital First philosophy we want a much more visible spot in the community, where we can welcome the public to take part in the news-gathering operations and come face-to-face with our staff.
Our new home would also be a place where the public could embrace our Community Media Lab. Many of our newspapers now have open newsrooms that allow the public to use computer labs as well as access the newspaper’s archives.
Main Line Media News’ publisher, Ed Condra, explains the reasons for the move.
“We’re moving because it’s time to find a new home – not outside of the community we serve, but closer to it,” Condra said. “Since our needs have changed, our current facility doesn’t fit us anymore. We will work to find a location that makes it easier to reach our audience and for our readers to reach us. We’re not looking to lessen our visibility in the community, we’re actually trying to increase it.
“We want to make it easier for the community to be a part of what we do and contribute to the process.”
The newspaper no longer prints at the Ardmore plant. Those functions, as well as the mailroom duties, are now handled at Journal Register Offset, a state-of-the-art printing facility in Exton, Chester County. The newspapers are then trucked back to Ardmore .
So if you see an ad in the newspaper or online, or if you see a sign on the building indicating our current location is for sale, rest assured. We might be leaving this location, but we’re not going anywhere.
We’ll continue to deliver your news every day online and every week on your doorstep or on the newsstand.
It’s not the first time the newspaper has changed its home address.
And just as always, it won’t change what we do.